Frequent moviegoers often face a range of challenges when it comes to purchasing snacks or using self-service kiosks at theaters.
The primary issues stem from extended waiting times, especially during peak hours, which can lead to frustration and impatience. Additionally, many users find the guidance or instructions on kiosks to be unclear, making the process confusing and time-consuming.
These problems, whether experienced individually or together, can detract from the overall enjoyment of the moviegoing experience, leaving customers feeling dissatisfied before they even reach their seats.
Addressing these issues is essential for improving the overall convenience and satisfaction of theater patrons.
